Posts filed under ‘Writing’

Why to Write

Writing serves many purposes – here are some of the reasons why I write (even why I participate in list serves)

1) It helps you think.
If you can put an idea down on paper then you are inevitably deciding, from one word to the next, what is important and what is not.

Since writing is sequential, since you can’t say everything at once, you have to impose an order on your thoughts. As a speaker – this is useful, but it’s useful to anyone in any endeavor.

2) It’s practice.
As a speaker, I’m essentially a word smith. My primary tool is the English language, and writing allows me, and forces me, to play with words, phrases, cadence and meter. Since I’m always writing to an audience, I am in a sense, always presenting.

3) It’s advertising.
I DARE you to contact the advertising department of any publication and ask them what it would cost for you to run a full page ad describing your services. Be sitting down when you do this. Yet… a full page article is far more powerful a means to demonstrate your ‘power’ to a potential client. And sometimes, if you’re lucky, they’ll pay you for the privilege.

**Note… keep all your copyrights. It’s your work – unless it’s a ‘work for hire’ – keep your copyright – you want to be able to use your own work in perpetuity. Give them the right to use your work… but keep your copyright.

4) It’s marketing.
Marketing isn’t advertising. It’s just general exposure. Write enough and people will ‘SEE’ your articles in publications that don’t even know who you are. They’ll insist they know you… when they’ve never met you.

5) It’s your PR ambassador. And it works forever… for free.
Write ‘timeless’ articles – articles that will as useful 10 years from now as they are today. That isn’t always possible or desirable… but it’s a goal to follow when you can. You want your work to speak for you when you aren’t there. Once you’ve written what I classify as a ‘keeper’ (this posting is a self referential example of that I hope) then it gets saved… and then passed around. And literally becomes a personal employee and PR agent.

6) It’s multipurpose.
I’m the world’s laziest man. Anything I produce, must carry several loads. A good article is all of the above, and it’s a potential presentation at the drop of a hat.

7) It’s plastic.
As in… any well written article can be tweaked and twisted to generate at least one more significantly different article, if not half a dozen. Hmm… this ‘article’ was first posted to an online discussion… it’s morphed already, and will again!

8 ) It’s something you’ll learn from.
If you don’t write much – then you’ll likely not even believe this one… if you do write a lot, you might know what I mean. When you write… and then read what you’ve written later… then you’ll learn stuff you didn’t know you knew. I can’t really explain this, but I’m a smarter, more insightful person when I write. I often come up with ideas as I’m writing that I literally did not know I knew.

9) and finally? Writing is calming. Well… sort of.
If you’ve got writer’s block? Well, you’ll just have to shoot yourself – it’s the only real cure. BUT when the muse takes over, and the words begin to flow like water across the page? Then it’s the best thing going to boost your spirit and your ego.

Now… go break a pen
Peter de Jager

July 23, 2008 at 1:02 pm 1 comment

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