Sell them what they want to buy!

September 1, 2007 at 9:43 am 1 comment

Business has only two basic functions,
marketing and innovation.
Peter Drucker

The other day a waiter asked me what I wanted for dessert. Since I have a sweet tooth, and there are no calories in Apple Pie, I ordered some. “Sorry” the waiter replied, “Everybody orders that, but we don’t sell it.”

My response to this unusual statement was a burst of laughter. I always laugh when I hear something funny. I asked him if he heard what he had said. He looked puzzled and asked me what I meant.

I asked him why he isn’t selling something everyone wants to buy!

The strange thing is that this happens all the time. People are always asking for specific things from us and we continually fail to deliver.

Have your customers asked you for something you don’t have? Does your spouse ask you for attention you don’t give? Do your children ask for your time? Do you ask yourself for the simple pleasures of life?

Sometimes, being of value to someone, is nothing more than listening to them, and giving them what they ask for. Who’s asking you for Apple Pie? What are you going to do about it?

Every request is an opportunity to prosper.

–If you’d like to hear me present a slightly different version of this tidbit… then you can listen to it here.


Entry filed under: Customer Service, Management, Problem Solving, Sales.

The Mechanics of Tasking 4/5 — Let them Fail Leaders don’t need to be present

1 Comment Add your own

  • 1. Bruce Stewart  |  September 1, 2007 at 9:54 am

    If this is true in customer : retailer interactions (and it is) it is ten times more common in user : support group interactions.

    Why people in corporate support functions – IT, HR, Finance, Legal, etc. – can’t get it through their heads that providing what others want would actually be good for them is beyond me!

    These types moan incessantly about their budgets being challenged, the lack of respect they get, and the constant demands of their clientele and just don’t see that it’s all interconnected.


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