Posts filed under ‘Twitter’

I get Twitter now – finally

About two weeks ago we saw one of the longest running threads on an ASAE listserve topic – about 4-5 dozen posts regarding Twitter. It was fascinating to watch and be a part of. It’s why I’m an ASAE member. As that discussion was starting I was sitting down to write an article to explain why I didn’t ‘get it’ and why I’d stayed away from the ‘stupid, silly, time wasting fad’ for more than three years.  A few weeks later, with some 250 ‘followers’ hanging on my every word (yeah… right), I can honestly say that I now ‘get it’ – and thought it might be useful to share what this ASAE member now ‘gets’.

First thing worth mentioning? I have no way to prove this, but I suspect that more than a few readers of this infrequently updated blog have just bypassed this post because they saw the word ‘Twitter’ in the subject line.  I did the same thing for three years. Twitter? Not interested. Nothing there for me. Nothing to see here. Move along…

Pity.

First? It is perfectly, totally, 100% true – there’s a lot, an awful lot, of banality on Twitter. There’s a fellow I know – a rather good cartoonist and podcaster  – who’s on Twitter. Follow him (ie. Subscribe to his Tweets (ie. Postings)) if you want to know what flavour ice cream his kids have dropped on the floor, what colour T-shirt he’s wearing or whether or not he arrived at the Mall yet. I Followed him for a day or so, had a small brain freeze as a result, and then removed him from the list of people I was following (you can do that – it’s allowed)…

Why mention him if I’m trying to build a case for an association getting involved with Twitter? (and yes, that’s what I’m doing here) Well, for starters, as many Assns would like to have,  he has a ‘personal’ and a ‘national’ brand… each month he has about 50,000 people download his podcasts. Raise your hand if 50,000+ of your members (you have 50,000+ members… correct?) download your Assn podcast each month. (You have a podcast… correct?)

Of those 50,000+ people, 6,899 (just checked) people follow him hourly on Twitter.  Why do they follow him? I have no idea. All I know is that they do. They get some value from this – he benefits from that. Seems like a reasonable deal all round.

One of the perennial questions posted on the ASAE listserves is, “How often should we be e-mailing/contacting our members.” Because we’re concerned that sending them mail ‘too’ often (more than once or twice a month) might be problematic in some way. Yet? There is a segment of our membership, and our potential membership (more on this in a second), who are ready, willing and able to receive information from us continually, every hour of the day… And our ‘stretch goal’ is to bump our frequency of communication to once a week?

Sometimes, not always, solutions to existing problems stare us in the face as we blindly step over them.

Another perennial concern shared by most, not all, associations is declining membership. We’re getting older and the retirees at the top aren’t being replaced with youngsters at the bottom. Add to this, the effect of a shaky economy (is it okay to say we’re in a full blown recession yet?) and we have a recipe for ‘interesting times’ ahead of us. Two questions are always on the table, “How do we attract new members?”, and “How do we communicate with the alphabet soup of Generations?”

Who’s on Twitter? Mostly 18-24 year olds… mostly college and college grads.
Google {Demographics of Twitter} for a slew of recent sources for detailed stats.

Who were we looking for again to join our organizations?

One of the most fascinating (to me any way) uses of Twitter, that’s directly applicable to Associations of all shapes and sizes – is how it’s being used in conferences. People are blithely Tweeting away the nuggets of ‘wisdom’ that sometimes fall from the mouths of speakers. They’re also creating a strong sense of community and a ‘Wish you were here” mentality — what’s THAT worth in future attendance numbers?

I can immediately hear some objections to this. A) How could we charge for this? B) How do we restrict this flow of Assn generated content to Assn members? C) How do we control this?

Short answer? We can’t. – But we can be more active in our participation of this phenomenon. Want REAL feedback about your conference? Want to build community? Want an organic way to encourage people to be more of a part of what’s going on? Encourage Tweeting.

The thing is… Tweeters are already doing this at the conferences of Associations who want nothing to do with this new fangled way of communicating – gosh darn it! And while you’re at it? Get off my lawn you young Whippersnappers… The things kids get up to these days… why in my time we used to…

Hmm…

If you’d asked me a month ago what I thought of Twitter – I’d have told you. You know me well enough to know I would not have pulled any punches in my assessment that Twitter was an absolute waste of a professional’s time. I would have been perfectly, totally, 100% wrong. That happens from time to time. I find those occurances educational and informative. Even useful.

Truth is, Twitter, like all tools, is what we make of it.

Cheers
@pdejager

April 2, 2009 at 4:30 am Leave a comment


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