The Sisyphus Chronicles

My interest is in the Future, because
I am going to spend the rest of my life there.
Charles F. Kettering
1876-1958 American Inventor

At the foundation of most Strategic Plans there rests a simple question, “Where do we want our organization to be in five years, and what must we do, and when must we do it, to get there?”

That question looks like a good one. The answer will have all the attributes of a sound objective. Asking, “Where do we want our organization to be in five years?” entices us to paint a picture of what we want to achieve. We can call this picture our “Vision” or “Vision Statement”, in either case it creates a target worthy of our attention.

Since these things don’t happen by accident, “What must we do, and when must we do it, to get there?”, outlines our footsteps towards a rudimentary project plan. Since we know what we want to achieve, we now define the “what” and the “when” of our “To Do” list for the next few years.

Most strategic planners would agree that this question lies at the core of the strategic planning process. It is certainly the most common approach, and while sometimes the objectives we choose are overly simplistic, perhaps even ambiguous i.e., “We want to be the world leader in ‘X’”, they provide something to work towards.

And that’s the issue. Unless the next problem is addressed by some hidden assumption, this type of planning cannot succeed other than by luck, no matter much effort is put into that project plan.

Here’s the problematic snag, we cannot answer the question, “Where do we want our organization to be in five years?”, unless we first answer a bigger and more complex question, “Where will the World be in five years?”

Crafting a Strategic Plan is sort of like trying to get to Mars, or running to catch a baseball, you don’t go to where it is now, but to where it will be, when you finally get there.

Obvious? Of course it is. Yet most Strategic Plans make no attempt to determine where the World will be, they plan as if the World stands still in time, when in reality it is rocketing off in some unknown direction under the influence of Moore’s Law, politics, demographic trends, diminishing resources, new opportunities, aging populations, shifting alliances and a thousand other trivial and humungous forces.

If we do try to target the future, we plan for it based upon our understanding of the past. ie. Transactions have been growing at a rate of 10% per year, so we will plan for similar growth in the coming years.

New developments, “wild cards” if you wish, can erase all credibility from this type of reasoning. The rise of digital music and the ease, with which it is shared over the Internet, eroded the relevance of all historical sales figures for the music industry.

Of course, our real problem is that answering the question, “Where will the World be in five years?” is a challenge… as Yogi Berra, the great Philosopher King and sometime baseball player said, “It’s tough to make predictions, especially about the future.”

Tough? Yes, definitely. Impossible? No. Even if we choose to ignore them, there are developments we know will affect us in the future. Here are a few worthy of consideration;

The Collapse of Constraints: (The result of Moore’s Law)
Computer and telecommunication technology is going to get more powerful, faster, cheaper, more reliable, more accessible, smaller, cooler (in more ways than one), better and more convenient.

The Implications?
What technologies would you like to implement in your organization today, but can’t because of some limitation? Chances are that within the next five years, the natural advance of technology will collapse those constraints. Then what? Here are some reminders from our recent past, imminent future, their impact and possible implications;

Digital Music => Copyright => Music Industry Sales?
Telecommunications => Offshore Outsourcing => Local White Collar Work?
Voice over IP => Personal Communications => Phone Companies?
RFID => Inventory Costs => Privacy & Security?
Flat Screen TVs => Redesign of living space => Furniture Sales?

(An off topic question we might ask ourselves, “Which solutions implemented a decade ago, are the wrong solutions considering current technology?”)

The Passage of Time: (Demographics)
We’re getting older… all of us, soon the elderly will outnumber the young whippersnappers.

The Implications?
No secret here, as we get older we change in predictable ways. How do you differ from your parents? Imagine their buying habits and lifestyle rolled out as the norm. Imagine the bulk of marketing targeted at something other than teenage tastes, how does that affect your business… more importantly, the business of your clients.

Not to mention of course, the financial impact on poorly designed, naïve and idealistic Social Security programmes.

New Markets & New Competitors: (The Third World is no longer Third)
One word: China. Okay… two words: India.

The Implications?
According to some statistics, America makes up 5% of the world population and consumes 30% of the world resources. Imagine a new nation (or two), with the buying power, consumption, resources and production capability of 5-10 USAs.

Now… Can you imagine a Future where these new juggernaut nations do NOT affect your business?

These are just three of the many developments you might choose to incorporate into your strategic plan. Which ones do you factor into your planning? That depends on how far you choose to cast your attention. What could provide a threat or opportunity to your business? Or are you convinced that tomorrow is just today, plus another day?

How exactly do you factor in these future forces? There are no easy answers, yet there are lots of different approaches, tools and methodologies; from generic Scenario Planning, to Joel Barker’s Implication Wheel; from simple ‘What If’ sessions to more involved Brainstorming. The goal is not to do the impossible, we cannot predict with great accuracy what tomorrow will bring, but we can get a sense of what tomorrow might have in store for us and put together a Strategic Plan which will perform well against a handful of likely future possibilities.

No matter how we factor them in, the sooner we do it the better. As the quote at the start suggested, we’re going to live in the Future; we might as well look forward to it.

It requires no great skill to opine on what’s wrong with the world. All we need do is go about our lives, and pay attention to all that annoys and peeves us. Like a sharp pebble caught in a sandal, wrongness is self evident at every step. Flaws aren’t silent; they whisper their presence at every turn and plead for our attention.

Only one thing takes less skill than noticing errors and that’s whining and moaning about them, that and looking to someone else, anyone else but ourselves, to make things right. It’s a habit picked we up in childhood when we lived under the protection of loving parents. It was best forgotten as we aged.

Nor is there any great intelligence necessary to imagine we know what needs doing. Even the naïve child we once were, suspected that sandals, free of pebbles, tread softer.

There are great gaps though, between seeing what’s wrong, knowing what’s right, and stepping from certain pain to possible relief. If the worried world around us is any evidence of our ability to cross them, these are insurmountable gaps. Huge gaps only ancient heroes and leaders can bridge. That is, if we believe that heroes and leaders are a thing of the past. Or worse, that no heroes or leaders lie sleeping within us.

These gaps are kept alive through no base lack of knowledge about either the problems or possible solutions. Nor is there, if our whining is any meaningful measure, a lack of desire for a world free from stony pebbles.

Yet the pebbles persist, despite our earnest wishes. Perhaps they exist because all we do is wish and pray for better times?

Removing even a pathetic pebble from a sandal requires us to do a lot more than wishing it away… we have to care enough, even for a tiny pebble, to bend down and act.

There are no guarantees here. No parents to ensure we won’t stick our hands in too fierce a fire. No warranty on the correctness of our solutions. No protection that we won’t make things worse through our actions. Never the less, action is all we have, without it, even that teeny pebble will eventually wear us down. The pebbles exist, that we have no control over. What we decide to do once the pebble gets our attention is entirely under our control.

Admittedly the real world is more complicated than mere a pebble in a sandal, but problems are still like pebbles in that they make their presence known by annoying us. And because of this, real world problems are at a distinct disadvantage… the bigger they are, the more people they annoy. And even problems the size of mountains can be shifted, one person, one pebble at a time.

The eyes that see a wrong, can see the hands to fix it.

We call them many things, from adages and aphorisms, to maxims, proverbs, old sayings and memorable quotations, but regardless of how we’ve labeled these sage old saws, they all deliver exactly the same thing. They are all, snippets of wisdom, lessons learnt, sometimes at great expense through hard won life experience. Together they provide a large library of life lessons, all neatly encapsulated into pithy phrases. Sometimes they’re repeated so often, they lose meaning through excessive exposure.

Somewhere along the line we arrived at a point where we shun the simple in favour of the complex.

We’d rather take a long, expensive University course on Ethics, than adhere to the ancient Golden Rule, “Do unto others, as you would have them do unto you.”

We’d rather invest in extensive quality programmes, than follow the advice of an old carpenter, “Measure twice, cut once.” And we need to be beaten into submission before taking regular backups, rather than remembering, “An ounce of prevention, is worth a pound of cure.”

Despite our proven reluctance to follow these inherently simple bits of advice, all of them demonstrate a remarkable ability to survive in our global consciousness. Every country, every culture has a variation on, “Look before you leap!”, “A stitch in time saves nine” and “Slow and steady wins the race.” They persist from one generation to another because, even though we don’t always pay them any heed, we offer them as our best possible advice. We practice a bizarre contradiction, we know these sayings contain deep truths, but we choose to ignore both our own knowledge and the wisdom of the past.

While there are many management (and personal) challenges, the most important of them all, and perhaps the most intractable, is the answer to the question, “Why don’t we do, what we know we should do?”

While I don’t think there’s a simple answer to the question as to why we ignore what we know, I do believe there’s a proven strategy to overcome this human flaw. Pay conscious attention to what we’re doing, and compare what we’re doing, to what we know we should be doing.

That’s so obviously true that it’s almost one of the maxims we’re discussing. In a sense it’s nothing more than a verbose variation of “Look before you leap!” or even “An ounce of prevention, is worth a pound of cure.” Is it any less true because of that similarity?

One could examine our organizations and identify problems solvable and avoidable if only we consistently followed a set of simple maxims, but that could get awfully complicated faster than we could blink. Imagine having a “Department of Aphorism Audits & Accounting”, or an “Administration of Adept Adages”? The mind boggles and things just get silly.

A simpler approach, (and that’s the goal… right?) is to adopt a personal motto and measure all our actions against its succinct guidance. No, my personal motto isn’t, “Keep it Simple Stupid” (although it could be as evidenced by this article), mine is a little more suited to the world’s laziest man, “Never do today, what you can put off until tomorrow!” (Consider this advice carefully, it doesn’t necessarily mean what most people take it to mean. As an exercise for the reader, think of it in terms of Pareto’s 80/20 Principle and a rationally prioritized to-do list.)

The obstacle to all of this sage advice (the traditional proverbs and maxims, not my ramblings) is still the point identified in the second paragraph; we shun the simple, and insist on elevating the importance of the complicated, and costly. The phrase, “This can’t work, it’s too simple” is heard frequently in most organizations, along with another thought, “If it costs more, it must be better.” (The retailers of the world salute this thought process.)

So? If all the accumulated wisdom of the world is to have any value, we have to pay attention to at least one small snippet of it. What truth will you make your own? What one bit of advice will you measure all your actions against?

If you get comfortable enough with that concept, what one truth would you select as the foundation of how your team, department or organization operates? Start with just one, and if that becomes second nature, then add another one, move slow and steady and win the race. Remember big trees fall under small strokes. Aw heck… you get the idea.

Regardless of our circumstances we often share the same thoughts. The notion “It can’t happen here”, is such a common way of looking at disaster, that even Kissinger got into the act with his famous “There cannot be a crisis next week. My schedule is already full.”

Humor aside, disasters happen regardless of what you had planned for the week. How badly they affect us, is determined by our ability to respond without warning to crisis situations.

The traditional approach to disaster planning is to create a methodology, install contingency plans, ensure that proper backups of crucial data are made, and place all this documentation in yellow binders on a shelf. If we’re diligent, we take it out once a year for some exercise.

This way of planning for disaster, while it provides many benefits, also contains a serious flaw. It’s not so much the cost - insurance of any type always costs money. The flaw is more subtle, but it is potentially serious enough to scuttle the best laid plan.

It is this, Disasters by their very nature, happen unexpectedly. Our success on the day is based upon how we react when we’re confused and don’t know what’s going on. Planning allows us to think through the process of what to do if (when?) something happens, before it actually occurs. That thought process alone is the central core of any contingency plan, but just thinking about it, isn’t enough. We have to go into the water before we know how to swim. We have to live it, to learn from it. Planning for the experience is not the same as experiencing the plan.

How to improve a disaster recovery plan? Given the stated nature of disasters, ‘unexpectedly and without warning’ seems like the right approach.

At 9:00am on a Monday morning, inform 50% (or a mere dozen if that would be too disruptive) of your management team, individually and personally, that they’re leaving immediately for an off site location for an emergency meeting. No prior warning. No details provided. No excuses accepted. All meetings regardless of importance are ignored. No notification to secretaries/assistants or clients allowed. All cell phones and blackberries collected. In other words, just like a real life crisis.

When they arrive via the waiting bus, they’re told of the ‘disaster’ that has taken place. They are to respond to this ‘disaster’ over the next day or two. What is the ‘disaster’? That depends on how severe you want it to be and what you think would provide the best information.

There’s a certain beauty to this exercise – NO PREPARATION IS REQUIRED. (except possibly for the bus) The Exercise starts at 9:00am when your employees are informed. NO hotel is booked – no coffee pre-ordered, no Flip Charts on site.

I already hear the objections… we need to book the hotel in advance otherwise…

Question… on the day our building is on fire, bombed, flooded, the senior exec team all killed in an air crash, captured by ninjas etc. etc. will we already have a room booked? If we cannot manage this minuscule exercise in crisis – then we are fundamentally incapable of handling a real emergency.

Back at the office the remainder of the management team can take the exercise one step further and pretend the entire off site team are victims of a disaster. This secondary exercise might be more than your organization can handle without severely impacting day-to-day operations. The alternative is to merely explain what is going on and cope with their unexpected absence for two days (week?). There is learning even this minimalist approach.

The exercise provides two benefits. First? An immediate and relatively inexpensive evaluation of how well your management team responds to an unexpected crisis.

Secondly? In a very short period of time, with minimal impact to your organization, you highlight those areas most vulnerable to the ‘disaster’ you selected. With that in hand you can now move forward to a ‘real’ contingency plan with specific objectives in mind.

The objections to this exercise are many and obvious. You can’t afford the time. The board would object. You can’t afford the negative impact to the business. Your schedule is full next week.

Something different.

A few weeks ago I had the distinct pleasure of being interviewed by George Torok for his radio show Business in Motion.

It’s a one hour conversation on the topic of Change Management, you can listen to it here:

Asimov’s classic “Foundation” is the purest form of SF. It takes a fundamental desire - our need to predict the future - then presents a “What if?” scenario and pushes it to the boundaries of belief. Whenever I’ve read “Foundation”, I’ve always spent more time wrestling with the central idea than actually enjoying the story line.

Is it possible, will it ever be possible, to predict how people will react to a specific event, to any useful degree of accuracy? Are there rules, perhaps waiting for a Seldon to discover and formalize for human behaviour? Will it be possible to use an understanding of those rules to shape the future? Could our tomorrows become manufactured products of calculated action?

I first read “Foundation” during my second last year of high school. I was, by any reasonable definition, a ‘geek’… not quite of the pocket protector crowd, but I owned a slide rule and knew how to use it. My buddies at the time were also addicted to SF and we spent many hours arguing over the possibilities presented by the science of Psychohistory.

We were then presented with an opportunity to use our high school as a grand experiment.

Like most high schools we had a Student council, elected by the students, and responsible for school activities such as parties, fund raising, proms and concerts. We also, like many other schools, had a raging case of student body apathy. Nobody attended school functions, sports events or concerts. School spirit was non-existent.

We, a cadre of invisible students, devoid of popularity, suffering from a dearth of cool, decided to fix this problem.

While the formal tools of Asimov’s Psychohistory were beyond our reach, there were some basic rules of human behaviour we could use in our social re-engineering project. The rule which best fit our situation, was the concept of the swinging pendulum. The notion that popular opinion/behaviour swings from one extreme to the other. The ‘trick’ is to identify the extreme ’states’ and then apply just enough ‘force’ to nudge the system into one of these ’states’.

We ran for student council on the platform that student councils were a tool of the administration to distract our attention from the real problems of poor education, over-crowding etc. etc. If WE were elected we would abdicate our responsibility, we would shut down the council, we would do nothing for the following year, and we would ban all future student councils… Anarchy would Rule!

The administration hated us… therefore the students loved us. We geeks won by a landslide. We abandoned the student council. Phase I of our project was complete. Now we waited.

Winning this election was an accomplishment of sorts. We had no prior status or influence within the student body, yet we beat much more popular and influential jocks, cheerleaders and divas. Rule #1? It’s easy to get elected if that is your ONLY goal… Just promise the people whatever they want. Some of our politicians are very good at this.

Throughout our elected year, we threw not a single party, flew no banners, we raised no funds. The first 2-3 months everything was ‘fine’. Then slowly but surely, discontent festered in the land. The value of a student council grew conspicuous by its absence. It grew in importance, because it didn’t exist. Phase II of our project was well on the way to completion.

That was our final year before we scattered to our universities, but we kept an eye on our little experiment to see if it would develop as we expected.

It did.

At the end of our last year, the students demanded a student council election. We knew someone, would step into the breach at the appropriate time. A full council was elected. The next year our school experienced a huge increase in student involvement. Parties, event attendance, fund raising all reached historical highs. The Pendulum had swung from abject apathy to total commitment. Phase III complete. Mission accomplished. Apathy defeated. Hari Seldom would have been proud.

Were there unintended consequences to our little experiment? Two of them come to mind.

Fact: The individual who became student council president… went on to become a Member of the Canadian Parliament.

Fact: I now speak for a living. My topic? Change Management.

If you don’t recognize the tail end of this quote from Robert Burn’s ‘To a Louse’ then here it is in its entirety, “Oh wad some power the giftie gie us, To see oursel’s as others see us!”. Why am I waxing poetic this month? Mainly because a sad incident a few months ago that has stuck in my mind.

I’d just given a presentation on Change Management and was afterwards approached by a contingent of a half dozen dejected looking employees from a company which shall remain nameless in this article. They wanted to have a private and confidential discussion about some changes going on in their organization. They wanted advice on two things; how to cope with the changes and how to communicate to management that they were on a path to destruction because of how the changes were being implemented.

None of this is unusual, I get asked these types of questions all the time. What was different this time was some of the language used in their responses to my standard information gathering questions. I could easily comment on their queries on coping with Change, as the techniques are the same regardless of the Change, company, person etc. etc. Change is Change is Change.

To offer advice on how to communicate with management isn’t as easy. To offer advice without knowing the culture first hand, is presumptuous. To dispense communication strategies without knowing the details of the existing Status Quo and the Change being implemented isn’t only naïve, it’s dangerous.

So when I asked if could come into the organization to gather this information their responses were as follows;

No – management isn’t listening to anyone who takes issue with their policies
No – the powers that be, won’t listen to anything that might change their actions.
No – that’s pointless – they only hire those who agree with them.
No – they shoot the messenger on a regular basis – I can’t risk my job.
No – upper management is convinced there isn’t a problem.
No – the dark overlords know best. (Their words… not mine)
No – management has no interest in people issues.

Now, we all know that ‘gaps of disagreement’ between staff and management are not unusual, but their choice of words, combined with the deer in the headlights look of desperation on their faces in front of me – suggested that this was more than the normal amount of disagreement. Other comments described management as a ‘not very nice people’, ‘bullies’ and ‘interested only in themselves and not the organization’.

Here’s the question, and the purpose of this particular article, are we certain we know how we’re perceived by others in our organization? Do employees really know how they’re perceived by management? And even more importantly (in my opinion) does management really know how they’re perceived by the rank and file?

Regardless of the accuracy of the above statements by this post-presentation contingent of employees, is management aware that they are not seen as leaders? Do they care? Should they?

That that question is even asked is a symptom of something wrong. We all know people who literally do not care what employees think of them. Why is that wrong? If we can’t answer that question, then we’ve lost touch with what it even means to be a leader. I can’t imagine how an organization can excel if employees don’t respect, and even admire, their managers.

I’m not a great fan of most Human Resource management instruments, many of them seem more like Astrology and tea leaf readings than anything I’d use to manage either myself or others. That personal quirk aside, there is one I’m willing to treat with great respect, primarily because it’s nothing more than a process by which the feedback loops between ourselves and everyone around us - which should take place on a regular basis - do take place, at least from time to time. I’m referring to the class of HR tools known collectively as “360-degree feedback”.

The 360 concept is simple. Your peers, subordinates, managers and even your clients provide feedback on a variety of your attributes – anonymously of course. Robbie Burns would love it.

All of us, regardless of where we sit on the organization hierarchy, need to know how others see us. Regardless of whether the impressions of management, such as the ones listed above, are accurate or not – it’s information we can use to our advantage.

There’s a risk of course. Ask for feedback and, guess what? You’re going to get feedback… can you handle the truth? What about the lies?

Not all the truth will be ‘pleasant’. Under the guarantee of anonymity (need I stress how important that is?) people are willing to provide both the good, the bad and the ugly.

And, under that same guarantee, there are those who will seize the opportunity to inflict some petty revenge. Luckily, these are usually exceptions and stand out as anomalies amongst the rest of the feedback. Good 360 instruments are designed to identify these aberrations.

Regardless of the feedback, it’s all information we can put to good use, unless we don’t care.
Frankly, even after a lifetime of experience with organizations of every stripe, I don’t know of more than a handful of managers who would pride themselves on a reputation as bleak as the one painted by the contingent that prompted this discussion. And even in those rare situations, would a competent board of directors support a management style worthy of the ‘Dark Lord’ comparison? Assuming they wanted the organization to prosper?

Putting the extreme end of the perception spectrum aside, are we seen as; fair; reasonable; competent; hard working; pleasant to work work with? If that’s what we believe, how do we know it to be true? Most people have trouble telling us we have something stuck in our teeth, never-mind anything really important such as our pet project is doomed to failure. Especially if we’re sending out unconscious signals that negative feedback is unwelcome.

The advantage of the 360-degree feedback process is the enforced anonymity of the feedback. We all enjoy both giving and receiving positive feedback – it’s the negative stuff that presents us with the largest difficult and the largest benefit. The amount about benefit depends entirely on our willingness to give more than a little credence to the negative comments we’re sure to receive.

So? Was Robbie Burns on the mark? Do we really want the power to see how others see us? Or is ignorance truly bliss? (ps. You do have something stuck in your teeth.)

Here’s the annual conference I’d love to attend:-

“The World Conference on Failure”
20 Business and World Leaders honestly and openly discuss
the decisions and actions which contributed to their significant
business and political disasters/failures/catastrophes.

…but which for obvious(?) reasons it will never be held.

Why would I want to attend this type of conference?

We don’t learn one tenth as much from success as we do from failure. I don’t have anything but life experience to back up that statement, yet I know for certain that at some level it could not be a truer observation about how the world works. Success drives us in a single direction, and while the positive feedback is nice, it doesn’t motivate us to grow and change.

Failure on the other hand is an itch that demands scratching and forces us to explore alternatives.

You could argue that if we study the success of others, then we can emulate them and create our own success. That’s true up to a point, but the real secret of success is not found in learning how to follow a ‘recipe’, but in learning how to respond to a changing environment. When we look at success, it’s easy (relatively) to pick out what they did ‘right’, but much more difficult to understand how they avoided doing the ‘wrong’ things.

By studying failure, it’s possible to explore the specific actions that contributed to that failure, and delve into why those responsible were unable, (unwilling?) to avoid those actions. Learning how to avoid problems, how to avoid the common and uncommon traps, is the skill which enables us to chart our course when the success ‘recipe’ falls short.

What types of failures?

One of the failures which jumps immediately to mind is Motorola’s $6B investment in the Iridium phone which they eventually sold for a mere $25M… the mind boggles at the size of this mis-adventure. The question “How could this possibly happen?” if honestly answered, might actually justify the multi-billion dollar fiasco IF we could use the answer to avoid similar disasters in the future.

Obviously, people have looked at this fiasco and made their observations public, but what would be more informative is honest commentary from the people actually involved in the event. What exactly were they thinking? What motivated them? What honest mistakes did they make?

And… what mistakes did they make, that with 20/20 hindsight they now recognize as totally avoidable – mistakes that were generated not by the facts in front of them, but by the human flaws within them.

This personal perspective on failure is the real value the “Conference on Failure” would offer, it’s also of course, why such a conference will never become a reality.

Admitting avoidable failure isn’t something we do very well, and if/when we do muster the courage to tell the real story, we are immediately the target punishment of some sort, usually in the form of lawsuits.

And courage is necessary if we’re to honestly discuss our failures. I’ve deliberately chosen ‘loaded’ words to describe ‘failure’ when I use terms such as, “disaster”, “flaws”, “fiasco” etc. etc.

Why would I frame the topic this way? Because this is the framework of perspective that we wrap around the stink of failure. Speaking of any personal “failure” is incredibly difficult. Look at “The Room that Eats Speakers” posted a few days ago in this blog. Admitting, as a professional speaker, that I have ‘messed’ up was not done lightly… chances are it will cost me future business. Being honest, usually does involve a personal cost, but the benefits are worth it if others can learn from those mistakes and learn from them.

We can come close to the “Conference on Failure”

We can, when pushed, talk honestly about failure. During the discussion around Y2K, the IT disaster we sort of avoided, (if we can consider a $300B+ expenditure ‘avoiding’ a problem) there was much discussion about how/why we self inflicted ourselves with this problem. There was general agreement that the key component wasn’t technical. It was human short sightedness – there were other good reasons to do what we did – but the real problem was that we, the entire IT industry, didn’t take the long view.

One of the more popular category of TV shows on the Discovery and History channels are those that examine, from an external viewpoint, the reasons behind various types of accidents. From crashing Planes and trains, to crumbling tunnels and towers… each catastrophe has something to teach us.

Perhaps we can’t have the individuals involved in the big events explain what they were thinking, but we can shift some of our attention away from self congratulatory stories about ‘what made us a success’ to the more difficult and telling recollections about ‘what made us fail’ and with some careful attention, some compassion for those courageous enough to talk unveil themselves in public, and a little bit of effort, apply those insights to future endeavours.

Here’s a Catch-22 that affects all of us, we learn best from failure, but the last thing we want to discuss are our failures. In the spirit of sharing, I’m going to discuss some personal professional ‘failures’.

Some background, not as any sort of self promotion, but in an effort to position the context of this article. I’m a keynote speaker. I’ve spoken for more than a quarter of a century and have a reputation sufficient to take me to 37 countries and have me invited to speak at the prestigious World Economic Forum in Davos, Switzerland. In short, I know what I’m doing, I do it well, I’m a bona fide professional.

That doesn’t mean I haven’t failed to deliver from time to time. Not often. Three times to be exact, in more than 25 years.

The first time it happened I wrote it off as ‘the fault of the audience’ … what can I say? It was early in my career and didn’t realize that it’s never the fault of the audience.

The second time? It was a presentation I was giving for the first time… I wrote that failure off to not having the timing down, and suspected that the flow of my talk wasn’t perfect. Better than my first excuse, but as we shall see, not the real reason.

The third time? I knew it wasn’t the audience. I’d grown out of blaming others for the quality of my work. Nor was it a new talk, it was one I’d given hundreds of times, and I’d presented it as I always had, but despite my knowledge of the topic, my passion and delivery – the presentation fell flat, and I died on stage for the third time. If it wasn’t the audience, and if it wasn’t ‘me’ – then why did I fail? As a speaker – that’s an important question. The answer is an important one for any meeting planner.

Each time I failed, I had the same sense of never once connecting with the audience. With that as the only thing in common that I could easily remember - I sat down, took pen and paper and wrote down everything I could reconstruct from my memory about those painful experiences. The result is this little bit of sharing.

Cavernous rooms – Exhibit halls are not the best rooms to speak in. The 50ft ceilings swallow all but the best sound systems. They place a great distance between the speaker and the listeners.

Elevated podiums – When the podium is 3ft or more off the ground? Then you’re guaranteed to be far away from the audience, not only with respect to distance, but psychologically as well. Here’s a made up formulae to consider, the difficulty of creating rapport with your audience, increases as the square of the distance between you and the listener. I’ve nothing but my experiential data to back that up.

Open space in front of podium – A tall podium usually causes the first row of seats to be 20-30 ft from the podium… They have to be that far back or they’ll get a crick in their neck looking up to you! This adds more space between the speaker and the audience. At one of my failures, there was literally enough space for a pipe band between myself and the audience. I remember them well as they marched out and I marched up to my guillotine.

A wide centre aisle – if the room is large, the temptation is for a wide central aisle – meaning that if the speaker stands in the centre of the podium, then he/she is speaking to blank space all the way to the back of the room!

Wide rooms vs. deep rooms – some rooms are wider than they’re deep. This means that listeners to the left and right of the speaker are further away than those all the way at the back of the room. For a speaker to make eye contact with those on the left, requires that we turn our back to those to the right. AND if we’re wearing a lavalier microphone? Then you MUST turn your shoulders in the direction you’re speaking OR the mic won’t pick up your voice.

Rounds vs. Rows – If a room is filled with round tables rather than rows of seats, then 300 people or more are scattered over a few acres… being spoken to by a tiny speaker far away in the distance? Eye contact? You’re lucky if you can see the speaker… sooo… the meeting planner solves the ‘problem’ by…

Cameras and large screens – and in doing so they deliver the final death blow to the valiant speaker. In order that the audience can see the speaker, they’ll bring on the camera… which requires lighting… which ensures the speaker will never even see the auidience through the glare of the lights.

Now, I’m well aware that large audiences forces some of the above onto the meeting, but when they ALL converge at a single meeting then the risk of failure is high. As I thought back to each of my three failures? All of the above were in play, I was doomed from the start.

As I’ve grown older, and spoken more, I’ve grown wiser. This week I was presented with the room that eats speakers. But! I now recognized the beast. I was able to make some changes - both in the room layout (minor changes) and in my presentation (more minor changes)… I’m told the meeting was a roaring success. I’d beaten the monster. It didn’t eat me this time.

The key? Know that certain rooms pose more of a challenge. If possible? Change the room, if not? Then be aware of the room, know the threats, embrace them and respond to them. (But change something in the room… the room layout is not fixed in stone.)

Okay… I’ll admit it publicly. I’m nothing but a kid at heart. I’m continually astounded by the world around us and tend not to take things for granted. I received a fax yesterday and despite it being an almost ancient technology, I watched with sincere amazement as an image magically appeared out of the little black box, sent to me by a wizard many hundreds of leagues away. (ok, it wasn’t a real wizard. Remember this is a kid writing this article!)

To me, the world is a fairy tale. Did you know that planes can fly? I mean those BIG planes, the ones that weigh hundreds of tonnes. The speed down the runway and make a magical leap into the sky. And more to the point. They stay up there! Must be them wizards hard at work again.

For someone who believes he’s living in a fairy tale, I also read fairy tales. They were around long before user manuals and quite frankly contain more information than most of the poorly written documentation that’s supposed to educate us.

Have you read the fairy tale about stone soup? If you have, then the wisdom it contains just might make you a better manager of technology.

Making stone soup is an old tradition. First you need a stone. Not just any old stone. A smooth stone, river washed until it’s about the size of a large goose egg. Make sure you don’t get one that’s covered in green algae, otherwise your soup will taste foul.

Place the stone in a soup pan and fill with water until the stone is covered by about 2 inches of water, and bring to a slow boil. Taste it. You’ll notice it tastes like hot water. So far? Not very impressive.

Now it’s time to bring out the flavour of the stone. This is not a simple task. A stone is hard and unyielding, it’s not going to present you with flavour unless you find the secret of extracting its natural juices.

First you must dice up some carrots, about 3 or 4 large carrots should be enough. Then 2 potatoes, washed, sliced into1 inch cubes. (Leave the skins on, being close to the earth already, they have a natural affinity to the stone and will entice it to give up a hearty flavour.) Now slice up a beef steak into similarly sized cubes. Finally sprinkle the brew with salt and pepper to taste. Let simmer for about an hour and viola! A hearty stone soup!

Warning! If you try to make stone soup without using the above instructions for extracting the flavour then all you’ll have is a lot of boiling water.

Now stones and sand are mostly silicon, and most technology managers know computers are also mostly just silicon. So we have the beginnings of a metaphor. (work with me on this, I’m working under a deadline here!)

What brought all of this to a boil for me (so to speak.) Was a conference I was fortunate enough to facilitate for Hewlett Packard many years ago. HP had achieved something significant, and was using this meeting to demonstrate that accomplishment. They’d placed some 82,000 PC users onto a ‘Common Operating Environment.’

Those working in a corporate environment know how difficult it is to implement any sort of standards into any niche of their computing community. Getting 1,000 users to use the same word processor is an achievement. Getting 82,000 users to follow any type of standard is nothing short of a miracle.

Here’s the catch. I know a market full of IT managers who’ll want to buy HP’s ‘technology‘(read ‘stone’ for those having difficulty with the metaphor) They’ll ask how much this PC COE costs. They’ll want to buy this stone from HP and they’ll expect the same remarkable results. They’ll want to make HPs stone soup, but won’t want to follow the instructions.

This observation applies equally well to dozens of other technologies from ERPs, to CRMs, from Client/Server environments to Knowledge Management systems to comprehensive Data Warehousing strategies.

They’ll spend the money, buy the stone, put it into their environment and turn up the heat. They’ll expect soup… All they’ll get is hot water. What they need to do to get the benefit from the stone is add the extra ingredients. eg. Leadership, Management, Change Process Control, Planning, Training, Marketing, and of course… Patience.